URL shortener, branded links & analytics

URL shortener for branded links.
Track every click with clarity.

Shorten URLs, create branded short links, generate QR-code-ready links, and use short link analytics to track clicks, devices, locations, and campaign performance from one link management dashboard.

Free URL shortener · No credit card · SSL on every link

India-firstINR pricing
SSLEvery link
FreeNo card required

Platform capabilities

Everything you need from a modern URL shortener

Create branded links, manage custom domains, launch QR-code campaigns, track link analytics, and automate link management from one platform.

Short link analytics

See exactly who clicked, from where, on what device, and at what time. Monitor campaign performance with location data, referrer breakdowns, and real-time traffic patterns.

Branded short links

Replace generic URLs with custom aliases and branded short links that build trust and improve click-through rates.

lnkl.ab/summer-sale
lnkl.ab/product-launch

URL shortener API

Automate bulk short URLs, campaign links, redirects, and tracking workflows with REST APIs, webhooks, and developer-friendly docs.

POST /api/v1/shorten
{ url: "your-url" }

Enterprise-grade security

Protect branded links and QR-code campaigns with SSL on every redirect, spam checks, phishing protection, and reliable global uptime.

SSLSecure cookiesAccess controlsLink controls

Link management for teams

Use shared dashboards, role-based permissions, and workspace controls to manage links across teams, clients, and campaigns without the chaos.

A
B
C
+

Fast global redirects

Deliver fast short-link redirects worldwide so social, SMS, email, and offline QR-code traffic all reach the right destination instantly.

Optimized

How it works

Shorten, share, and track in 4 simple steps

From pasting a URL to reading real-time click analytics — the full workflow takes under a minute.

01

Paste your long URL

Copy any long URL — a landing page, product link, blog post, file share, or campaign destination — and paste it into the LinkLab URL shortener.

Works with any URL from any website or platform.

02

Customise your short link

Set a custom alias to create a branded short link, choose an expiry date, add UTM parameters for campaign tracking, or let LinkLab generate a short code automatically.

Example: linklab.in/summer-sale or linklab.in/launch-2026

03

Share on any channel

Share your branded short link in social media posts, email campaigns, SMS messages, paid ads, printed materials, or embed it as a QR code for offline campaigns.

One link works everywhere — online and offline.

04

Track every click in real time

Monitor click counts, geographic locations, devices, browsers, referral sources, and time-based traffic patterns from your link analytics dashboard. No extra tools needed.

Real-time short link analytics for every link you create.

No credit card required to start
First short link in under 60 seconds
SSL on every redirect, always
Links work forever unless you disable them

Who uses LinkLab

URL shortener built for every team and use case

Whether you're a solo creator or an enterprise team, LinkLab gives you the branded links, analytics, API, and QR codes you need to manage link traffic at any scale.

Marketing teams

Track every campaign click

Create branded short links for email campaigns, paid ads, and social posts. Measure click-through rates, compare channels, and optimise spend with per-link analytics that show location, device, and referral data.

Email campaignsPaid adsSocial mediaUTM tracking
Learn more
Developers & product teams

Automate link creation with our API

Integrate the LinkLab REST API into your backend to shorten URLs, generate branded links, retrieve analytics data, and manage link lifecycles programmatically. Full API documentation and sandbox available.

REST APIWebhooksBulk shorteningAnalytics API
Learn more
E-commerce & retail brands

Branded links for product pages

Replace long, messy product URLs with clean branded short links and QR codes for packaging, receipts, and in-store materials. Drive traffic, measure offline-to-online conversions, and maintain brand consistency.

Custom domainsQR codesOffline campaignsProduct links
Learn more
Agencies & content creators

Manage hundreds of links from one workspace

Organise links by campaign, client, or channel from a shared dashboard. Create, edit, disable, and track links at scale without switching between spreadsheets and platforms.

Shared workspaceBulk creationLink managementTeam permissions
Learn more
Events & offline campaigns

QR codes for print, signage, and events

Generate custom QR codes for every short link. Print them on flyers, posters, merchandise, and event badges. Track scan counts and geographic data to measure offline campaign reach.

QR code generatorOffline trackingEvent marketingPrint campaigns
Learn more
Analysts & growth teams

Deep link analytics for data-driven decisions

Get click timelines, peak traffic hours, top countries, device breakdowns, browser distributions, and referral source tracking for every link. Export data and connect to your analytics stack.

Click analyticsGeo dataDevice trackingReferral sources
Learn more

Pricing

URL shortener plans starting at ₹99 per month

Start free, scale on your terms. No long contracts, no setup fees. Pay only for the volume of short links and features you actually need.

Free tier forever
Paid plans from ₹99/month
No-expiry link credit packs available
Enterprise custom pricing

Free

₹0/month

Best for trying branded links and basic reporting before you commit to a paid plan.

  • 10 new links / month
  • 1 shared short domain
  • 30-day analytics
  • Basic QR exports
  • Community support
Start free
Most Popular

Launch

₹399/month

Ideal for solo founders and small teams who need branded links, a custom domain, and solid analytics at a low price.

  • 500 new links / month
  • 25K tracked clicks
  • 1 custom domain
  • 90-day analytics
  • UTM builder + CSV exports
Choose Launch

Pro

₹6,499/month

Up to 100,000 links per month for large campaigns, marketing agencies, and high-traffic platforms.

  • 100K new links / month
  • 1.5M tracked clicks
  • 3-year analytics retention
  • Unlimited custom domains
  • SSO + audit logs + SLA
Choose Pro

Need more volume? See all plans including the Scale (₹2,399) plan, 100K Pro plan, and no-expiry one-time link credit packs.

High-volume teams and enterprises can contact us for custom pricing.

LinkLab vs Bitly

Compare the free-plan essentials

A quick view of the limits and redirect experience that matter before you choose a URL shortener.

Feature
LinkLab
Bitly free
Free links / month
10
10
Ads on redirects
No
Yes
Custom domain on free plan
No — available from Launch
No
Free analytics
Basic analytics · 30 days
Click count only
Free QR tools
Basic QR exports
2 QR codes / month
API access
Included from Growth
Not on free plan

Built on practical promises

What you can expect from LinkLab

Built for India-first teams

Straightforward INR pricing with plans for individuals, growing teams, and agencies.

SSL on every link

Secure HTTPS destinations and redirects are part of the platform by default.

No credit card required

Start on the free plan and explore the core URL-shortening workflow first.

No-expiry credit packs

Buy one-time link credits for occasional campaigns without another subscription.

FAQ

Common URL shortener questions

Everything you need to know about branded links, analytics, QR-code-ready short URLs, and LinkLab

Still have questions?

Contact our support team
Start in under 60 seconds

Your URL shortener should do more than shorten
better links, QR codes, and analytics

Join teams using LinkLab to shorten URLs, create branded links, track campaign clicks, manage custom domains, and scale link workflows without switching platforms.

No credit card required
Free forever plan
5-minute setup