URL Shortener with click analytics built in
Shorten any URL and track every click — referrer, device, country, and campaign data included. Free plan available. No credit card required.
More than a link shortener
Every short link comes with analytics, a QR code, and UTM support — no extra setup required.
Shorten any URL instantly
Paste a long link and get a clean short URL in seconds. No account required to try — sign up to keep your links and analytics permanently.
Click analytics on every link
Every short link records total clicks, unique clicks, referrer sources, device types, browsers, and geographic data automatically.
Custom domains for branded links
Use your own domain for short links so recipients see your brand name before they click, not a generic shortener subdomain.
QR code included with every link
Every short link generates a matching QR code automatically. QR scans are tracked alongside link clicks in the same analytics dashboard.
UTM parameter support
Add UTM tags to short links so GA4 and Google Analytics correctly attribute campaign traffic. LinkLab preserves UTM parameters through every redirect.
Developer API for bulk shortening
Create, retrieve, and analyse short links programmatically. The REST API supports bulk link creation, QR generation, and click data export.
Shorten a URL in three steps
Paste your long URL
Enter any web address — a product page, campaign landing page, file, video, or social profile link.
Customise and shorten
Add a custom slug, UTM parameters, or a custom domain if you have one. Click shorten to generate the link.
Share and track every click
Share your short link anywhere. Click data, referrers, devices, and geography appear in your analytics dashboard in real time.
Who uses LinkLab URL Shortener
Marketing campaigns
Tag each campaign link with UTMs and a unique short URL to compare performance across email, social, SMS, and paid channels without guessing which source drove results.
E-commerce and product links
Shorten product and promotion URLs for sharing across channels. Track which links drive clicks and which placements convert to purchases.
Content and newsletters
Replace long article and resource URLs in newsletters and social posts. Track open-to-click patterns and compare engagement across issues or campaigns.
Developer and API workflows
Automate link creation at scale using the LinkLab REST API. Generate short links, QR codes, and retrieve analytics programmatically for dashboards or CRM integrations.
URL shortener questions
What is a URL shortener?
A URL shortener converts a long web address into a short, shareable link. When someone clicks the short link, they are redirected to the original destination. LinkLab also tracks click analytics, device types, and referrers for every short link you create.
Are LinkLab short links free?
Yes. LinkLab offers a free plan that lets you shorten URLs, create QR codes, and view basic click analytics with no credit card required. Paid plans unlock custom domains, branded links, longer analytics history, and API access.
Do short links expire?
Free plan links are permanent and do not expire. Paid plans and link credit packs also create permanent links. LinkLab does not delete short links for inactivity.
Can I use my own domain for short links?
Yes. Paid plans support custom domains so your short links show your brand name instead of a generic shortener domain. Custom domain links improve click-through rates and keep all analytics data under your account.
Does LinkLab support UTM parameters?
Yes. You can add UTM parameters — source, medium, campaign, content, and term — when creating a short link. LinkLab preserves them through the redirect so your Google Analytics and GA4 attribution reports stay accurate.
Can I shorten URLs in bulk using the API?
Yes. LinkLab provides a developer API for programmatic link creation, retrieval, and analytics. Bulk URL shortening, QR code generation, and click data export are all supported through the API.
Is there a link limit on the free plan?
The free plan includes a set number of links per month. If you need more, link credit packs let you purchase a fixed number of links that never expire and do not renew monthly.
What analytics do I get with a short link?
Every LinkLab short link records total clicks, unique clicks, referrer source, device type, browser, country, region, and timestamp. Paid plans include longer data retention, geographic maps, and API access to raw analytics.
Your URL shortener should do more than shorten
better links, QR codes, and analytics
Join teams using LinkLab to shorten URLs, create branded links, track campaign clicks, manage custom domains, and scale link workflows without switching platforms.