Link tracking that tells you who clicked, from where, and when.
Every LinkLab short link comes with real-time click tracking. See geographic location, device type, browser, referrer source, and campaign-level performance — no third-party tag needed.
Analytics dashboard
What you can measure
4,821
+12% vs last week
India (IN)
62% of clicks
Mobile
78% of sessions
1,204 clicks
What you track
Six analytics dimensions for every link
LinkLab captures more than a click count. Every short link records the context that helps teams understand where traffic comes from and how campaigns are actually performing.
Total clicks
Count every click on your short link or QR code scan across all channels.
Geographic data
See which countries and regions are driving traffic to your links.
Device breakdown
Understand if your audience is on mobile, desktop, or tablet before optimising landing pages.
Referrer sources
Know exactly which platform, app, or website sent each click to your link.
Time patterns
Spot peak click windows so you can time campaigns for maximum reach.
QR scan tracking
Every QR code scan is logged as a tracked click in the same analytics dashboard.
How it works
Set up link tracking in three steps
No code changes on your website. No third-party tag required. Link tracking is built into every short link you create with LinkLab.
Create a short link
Paste your destination URL into LinkLab, choose an optional custom alias, and add UTM parameters if you want campaign-level reporting in GA4.
Share it anywhere
Use the short link in emails, social posts, WhatsApp messages, SMS campaigns, paid ads, or print materials as a QR code.
Track every click
Open the analytics view for that link in your LinkLab dashboard. See total clicks, referrers, countries, devices, and time patterns in real time.
Who uses link tracking
Link tracking for every team and campaign type
From marketing teams comparing channels to developers building analytics pipelines — here are the most common link tracking workflows.
Marketing campaigns
Create a dedicated short link for each campaign, channel, and creative. Compare click volume, referrer mix, and timing across every link from one dashboard.
E-commerce & product links
Track clicks on product page links, promotional offers, and shopping cart recovery messages. Understand which traffic source actually converts.
Print & offline campaigns
Every LinkLab QR code is a tracked link. Know how many people scanned your packaging, poster, or menu QR code and what device they used.
Developer & API workflows
Retrieve click analytics programmatically for any link your application creates. Build custom dashboards, reporting exports, or attribution logic on top of the data.
UTM tracking
Combine short link analytics with Google Analytics 4
LinkLab short links preserve UTM parameters through the redirect. That means your GA4 session source, medium, and campaign values stay accurate — even when the link is forwarded or shared privately through WhatsApp, Telegram, or email.
- Use utm_source=whatsapp to separate WhatsApp traffic in GA4
- Use utm_medium=email for newsletter campaigns
- Use utm_campaign to compare different launch messages
- Use utm_content to A/B test two creatives on the same channel
Example UTM short link
Original URL: https://yourbrand.com/spring-sale ?utm_source=whatsapp &utm_medium=messaging &utm_campaign=spring_launch_2026 LinkLab short link: linklab.in/spring-launch → Redirects with all UTM params intact → Tracked in LinkLab AND in GA4 → 100% attribution preserved
FAQ
Link tracking — frequently asked questions
Answers to common questions about link analytics, UTM tracking, QR code scan reporting, and how link tracking works with Google Analytics.
What is link tracking?
Link tracking is the practice of monitoring who clicks your links, where they come from, what device they use, and when they click. LinkLab tracks clicks, countries, devices, browsers, and referral sources for every short link you create.
How does link analytics work?
When someone clicks a LinkLab short link, the platform records the click event with data such as geographic location, device type, browser, referrer, and timestamp. You can view all of this in the link analytics dashboard under each link.
Can I track links shared on WhatsApp or other messaging apps?
Yes. Use a unique LinkLab short link with UTM parameters for each messaging channel. This prevents WhatsApp traffic from merging into direct traffic in your analytics and gives you channel-level click data.
What is a UTM parameter and why does it matter?
UTM parameters are tags added to a URL — source, medium, campaign, content, term — that tell Google Analytics and other tools where a visitor came from. LinkLab short links preserve UTM parameters through the redirect so your GA4 reports stay accurate.
Does LinkLab support real-time click tracking?
Yes. Click data appears in your LinkLab analytics dashboard in near real time. You can see click counts, geographic breakdowns, device types, and referrer data update as clicks come in.
Can I track QR code scans alongside link clicks?
Yes. Every LinkLab short link has a matching QR code. When someone scans that QR code, the scan is recorded as a click in the same analytics dashboard, so you can compare QR scans vs direct link clicks in one report.
Is link tracking available on the free plan?
Basic click analytics including total clicks and recent activity are available on the free plan. Paid plans unlock longer analytics retention, referrer data, device and browser breakdowns, geographic maps, and API access to analytics.
What is the difference between link analytics and Google Analytics?
Google Analytics tracks what happens on your website after someone arrives. LinkLab link analytics tracks what happens at the link level — who clicked, from where, on what device, and from which referrer — before they reach your site. The two tools complement each other.
Your URL shortener should do more than shorten
better links, QR codes, and analytics
Join teams using LinkLab to shorten URLs, create branded links, track campaign clicks, manage custom domains, and scale link workflows without switching platforms.